Search Engine Marketing
SEM or Search Engine Marketing is internet marketing which utilizes paid search. This includes PPC or pay per click listings and paid inclusion.
What does a Professional Search Engine Marketer Provide
As pay per click gets more and more competitive it becomes harder to run cost effective campaigns. Doing so requires a great deal of market research, designing keyword/key phrases that include a useful long tail, and constant oversight to be sure money is not being wasted. This is why most campaigns benefit from having a qualified, professional SEM consultant at the helm. Tabooni will work with you to provide a personalized strategy that produces measurable results.
From Marketing Strategy Development to Creative Copy and Bid Management to landing page designs, Tabooni will help you create a cost effective web marketing campaign that propels your organization to the next level.
Useful Tricks to Improve Clicks
There are many ways to improve your "click through" ratio using SEM. One of the most commonly employed is keyword expansion. Some ways of expanding your keywords are:
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Plurals
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Geographical targeting
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Modifiers
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Category keywords
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Business name keywords
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Misspellings
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Brand keywords
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Seasonality keywords
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Jargon keywords, nicknames, and acronyms
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Question keywords